The ArtJive's Target Market: Week 4 Part B

The ArtJive is a creative hub designed to provide a platform for our experiences to be turned into art, community, and connection. The main objective is to use what walk of life we have been given and finding a society of like-minded individuals to share our voices, artistic expression, and unique opinions.

With our company, we push towards the sustainable approach to fashion and the elimination of fast-fashion, the normalization of mental health, and the giving back to our world and community.

With this mission behind the brand, The ArtJive's target market will be late-teens to young adults that are drawn to purchasing or supporting a brand that is trying to make an environmental impact as well as a societal impact. 

A customer that comes to The ArtJive is looking for one of the three things; to support sustainability through fashion, promote young artists, as well as join a support group where a community is established to discuss mental health and find support in the community. 

By having a target market full of individuals that want to feel inspired I can use the social platforms to make an impact and take the customer on a journey. 

The social media account will be full of artistic expression, mental health awareness, and overall a place where people come to feel inspired and motivated. The customer will come back to the account because it makes them feel good rather than trying to just sell cute things. We will utilize social media for selling things but in a way that the product is tied to the mission, rather than the product being tied to the need of selling something. 

The target market will be young creative people looking for an opportunity for a community, a sustainable shopping experience, and a thought-provoking purchase for good. 

Until next time, 

Izzy xxx