Communicating With Businesses: Week 2 Part 1

Communication between a brand and a customer is so important in the success of the business. Communication is all about forming a relationship, and once a relationship is formed the customer will want to buy from the brand. 

Due to social media platforms popping up throughout the years it has changed communication with brands and the accessibility to the brand. I believe that communication between a brand and a customer has become much more transparent, and has really allowed the customer to feel that their needs are being met and that they are being heard. With so many more ways to reach the brand, problems can be solved much faster, the brand can be reached easier, all in all, communication is much more available. 

In the past, communication with a brand was mostly through the website email or over the phone, which can tend to be much slower and not as instant. This can also result in missing an email or phone call, resulting in an unmet need. 

Now, with so many platforms, as a customer, I can share my opinion and thoughts on the brand. This allows for, if I feel strongly about a product or service, letting the people I care most about know. By sharing on my social media platforms the people that follow me like my friends and family are able to hear what I think of the product. 

When responding to any reviews on products; on the brands' end either negative or positive, always remember that the customers always right. It is important to display the brand with grace and try to resolve the response with positivity. If the comment is positive; commenting back out of appreciation and maybe even featuring them on your socials. If the comment is negative; commenting back and treating it like a tip or a way to improve the brand. 

All in all, communication between a brand is key to forming relationships, creating reliability, and allowing your customer to feel heard. 

Talk to you soon, 

Izzy xxx