FaceBook Analysis: Week 7 Part B

 FaceBook Analysis:

Heather Williams: https://www.instagram.com/heatherwilliamshome.life.style/

Jumping Kelly Bean: https://www.instagram.com/jumpingkellybean/

Ami Campbell Art: https://www.instagram.com/p/CFyCimLBB17/

Durable Casters: https://www.instagram.com/durable_casters/

Instagram can be used for a variety of reasons and purposes. It can be used for branding purposes, sharing purposes, and artistic purposes. People have built business and livings off of instagram, and in a few of these Instagram examples, I was able to see the various ways in which people utilize Instagram as a business tool.

As a brand, Instagram is used to inform, grow, and share your brand to an audience or public. I have seen a lifestyle approach to showing the behind the scenes of a brand and a very relaxed personal approach to growing a brand. 

As well, I have seen a structured and professional approach to branding, with professional content, planned posts, and an organized cohesive feed. 

I have also seen a quite nice mixer of both, where the personal side of the brand comes out as well as the professional cohesive side comes out. 

The beauty on Instagram is the flexibility of how you want your brand to be carried out, perceived, and established to the public.

Until next time, 

Izzy